Themes, templates, hooks.
Not layers of workarounds.
Faster load times.
Less JavaScript.
Smaller problems later.
Code others can read.
Changes that don’t break things.
WordPress first.
Webflow and React when justified.
You’ll know what’s being built, why it matters, and what’s intentionally left out.
Built to survive updates, content changes, and real usage.
No lock-in. Another developer can continue without reverse-engineering.
Clear communication, clean delivery, and boundaries that keep things moving.